Ishishini lokutya kwezilwanyana zasekhaya linamandla amakhulu okuthengisa kunye namathemba ophuhliso olubanzi. Ukuqhubela phambili kokufudukela kwabantu ezidolophini, ukwanda kweemfuno zeemvakalelo "zolutsha olungenanto", abantu abalupheleyo, kunye neentsapho zeDINK, kunye nokuphuculwa kwemeko yosapho lwesilwanyana sasekhaya, zezona zinto zikhuthaza ukwanda okuqhubekayo kwemarike yezilwanyana zaseTshayina. Kwiminyaka yakutshanje, ungenelelo olukhulu lwenkunzi luye lwaba sisantya kunye nesomeleza ukukhawulezisa ukwandiswa kwemarike yezilwanyana zasekhaya. Silindele ubungakanani bentengiso yezilwanyana zasekhaya e-China malunga ne-149.7 yeebhiliyoni zeeyuan ngo-2017, ifikelele kwi-281.5 yeebhiliyoni zeeyuan ngo-2020, kwaye i-CAGR ukusuka ngo-2017 ukuya ku-2020 iya kufikelela ngaphezulu kwe-23%. Njengeyona ntengiso inkulu yahlulahlulweyo, ukutya kwezilwanyana zasekhaya kulindeleke ukuba kubekho imakethi ephantse ibe li-100 leebhiliyoni zeeyuan ngo-2020, ngamathemba ophuhliso olubanzi.
Ukuzoba kumava ophuhliso oluyimpumelelo kunye nokudibanisa amandla angaphakathi nangaphandle kuphuhliso. Ngokufunda indlela yophuhliso yeenkampani zamazwe ngamazwe ezidumileyo zokutya kwezilwanyana zasekhaya, sifumanise ukuba impumelelo yazo isisiphumo sokudityaniswa kwamandla ezinto zangaphandle nangaphandle, ezingenako ukwahlulwa kumagama angundoqo amathathu emveliso, ukuthengisa, kunye nophawu. Amashishini agcina amandla emveliso yawo kwaye aphendule kwiimfuno ezisoloko zitshintsha kwimarike ngokuqinisekisa ukhuseleko lokutya nokuqhubeka nophando kunye nokwenza izinto ezintsha; Zombini iitshaneli ze-intanethi kunye ne-offline ziyagxininiswa, ngelixa ukuthengisa okutsha kwendabuko kugxininiswa. Ngonxibelelwano nabathengi, impembelelo, isabelo semarike, kunye nokubambelela kwabathengi kuye kwandiswa. Indibaniselwano yeemveliso kunye nokuthengisa, ukusebenzisa amaqhinga ophawu kunye nokudibanisa kunye neendlela zokufumana, ekugqibeleni kuphunyezwe ukusekwa kohlobo lwabucala. Ukudityaniswa kolwandiso kunye nokufunyanwa kusebenza njenge-booster ukukhawulezisa le nkqubo.
Amashishini okutya kwezilwanyana zasekhaya zaseTshayina anamandla okugqobhoza, kwaye iimveliso ezikumgangatho ophezulu zinokukhula okukhulu. Ngenxa yokungena kwabanini bezilwanyana zasekhaya emarikeni, ukunyaniseka kohlobo oluphantsi lwabanini bezilwanyana zasekhaya e-China, kunye namathuba amatsha aziswa lurhwebo lwe-e-commerce olukhulayo, sikholelwa ukuba iinkampani zezilwanyana zasekhaya zaseTshayina zinamathuba aneleyo okophula ipateni esele ikhona yamashishini angaphandle. . Amashishini anokugxila ekusekeni iibrendi zabo ngokubandakanyeka kukhuphiswano lwemveliso eyahlukileyo ngelixa eqinisekisa umgangatho wemveliso, kwaye ngokujolisa kwiimodeli zokuthengisa ezintsha kwiitshaneli ze-e-commerce. Kwixesha elizayo, ngokuqinisekileyo kuya kubakho amashishini asekhaya kwishishini lezilwanyana zasekhaya ezinokukhuphisana namashishini angaphandle. Sinethemba elipheleleyo malunga nophuhliso olunokubakho kwiinkampani esele zineempawu, amajelo kunye neemveliso. Iqhinga lotyalo-mali: Gxininisa ekucebiseni amashishini aneenzuzo zamandla emveliso asele efumene iziphumo ezimangalisayo ekwakhiweni kwetshaneli yasekhaya, ukuthengiswa kwemveliso, kunye nokwakhiwa kwebrendi.
